Inspired by the greatest names in racing history, the people behind Drive Coffee have found themselves in the endless pursuit of exceptional coffee. But with companies like Starbucks (gross) at the front of everyone’s mind, we needed to sneak the brand right in front of those who’d most appreciate it most- people who like to go fast.
Headlines
Guerilla-Style Red Curbs
For some reason, people with quick cars love parking illegally at red curbs. So, we figured that’d be a good place to make an appearance (and deliver a friendly PSA at the same time).
Billboards our Customers Shouldn’t Be Able to Read
Speed Cameras
We’ve hidden speed cameras along highways to target speeding drivers as they zoom by. To connect commuters with the racing icons that inspire the brand, we use an AR filter to quickly edit the photo and place them in legendary cars at infamous racetracks corresponding to the speed we caught them going. The image would then be sent to a digital billboard a few miles down the road.
