THE DOCTOR IS IN.
As a society, we tend to listen to celebrities - or the loudest voice - over qualified professionals. So we had an idea-what if we turned the frontline experts into pop culture icons?
#FauciArt is a concept where we asked anybody and everybody to make Dr. Anthony Fauci a viral star by turning his image into works of art. We started internally at the agency, opened our page up to the world, and things seemed to take off from there. We even spent a day on the the front page of Adweek.
