Blowing out birthday candles. Sharing a milkshake.
Slow dances at weddings. Graduation celebrations.
Movie nights. Hotdogs at Dodger Stadium.
We all have our reasons for getting the Covid-19 vaccination. So when Blue Shield of California was appointed the official administrator of the state’s vaccine distribution, they came to us to help them deliver a simple message- whatever or whoever you’re getting it for, just get vaccinated.
The campaign rode the radio waves throughout California’s big cities with shoutouts to local points of pride.