Listen, sometimes life decides you’ve had it too easy and throws a couple curveballs your way, and those changes can be difficult to deal with on your own. Sonnet Insurance is there for customers during these tough times during tough times, and takes care of the mess so that customers can get back to the things in life that make them happiest.
Miami Ad School San Francisco Art Director : Dan Donghoon Lee Copy writer : Erica Yoshimura Copy writer : Rodd Naimi This ad for Sonnet Insurance is designed to run on a national level in Canada, and is part of a larger campaign with the tagline, “We’re optimistic, and you should be too.” It is a light-hearted ad designed to make the audience laugh and associate Sonnet with a notion of neighborly comfort. The spilled cans are a reminder that life will throw a mess your way from time to time, and that though it may be tiresome, it’s not the end of the world. The purpose of this ad is to connect with an audience of optimists who are looking to hear that their insurance company can double as a helpful friends and support system through times of change. The ad’s target audience are individuals who are working through trying times, but have enough life experience to know that things that will better. This includes people graduating from school, getting married, buying their first house, having a child, or moving to a new city. No matter what life throws their way, people can count on Sonnet to be there, so that they can get back to the things in life that make them happiest.